Different Companies, Different Services

Web Rock Star offers all of the essential services which will bring your site from initial concept to fully functioning and launched website.  If needed, we can also take the additional step to set up and integrate any social media accounts into the site.  From there, you are free to market your website in various ways, if you choose to do so. You can either do this yourself or you can work with a web marketing specialist to manage your social media accounts or implement a paid advertisement program for your site such as Google Adsense or Facebook ads.  All of this can be done without any changes to the website since it does not involve any design or code changes to the site.

The following table summarizes the different tasks in a typical web project.  It also shows what the usual percentage of time/effort  is needed for each task and how easy it is to find people with those skills.

Web Process	Description	Percentage of Time/Effort in Average Project	Availability of Services
Objectives/Strategy	Defining a general overview of what the web project will be about, any special features that will be present and how it may integrate into existing marketing plans	5%	plentiful
Information Architecture / Wireframes	Determining how the website content will be structured into pages, sub pages, sub sub pages etc. This also includes any category based content like blogs or news. Rough sketches or diagrams are also created to communicate how and where different elements on a page will be presented.	10%	scarce
Visual Design	This almost always involves using Adobe Photoshop to create the graphic design of the website. The overall ‘look and feel’, colours and typography are considered here.	15%	scarce
Front End Web Development	This involves doing all of the coding (or programming) which will take place in the web browser.	25%	very scarce
Back End Web Development	This involves all of the coding (or programming) which will take place on the web server. This usually means configuring the CMS for the specific requirements of the project.	35%	very scarce
Hosting and Domain Set Up	Any file transfer to the web server, database set up or configuration, DNS server configuration and web hosting account set up will take place here.	5%	scarce
SEO	Performing tweaks and adjustment to page coding, HTML tags and page content to ensure the website ranks as high as possible for web search results using terms relating to the website.	5%	plentiful
The following are extra steps you can take after the website is complete.
Social Media Set Up / Management	This involves setting up accounts on Facebook and Twitter (among others), populating them with content and managing them on an ongoing basis.	N/A	plentiful
Paid Web Advertisements	This involves creating and setting up advertisements on various major websites like Google or Facebook (these are the most common).	N/A	plentiful

As this table indicates, back end and front end web development takes up about 60% of the overall effort in a project.  At the same time it is very difficult to find individuals with these skills.

There are various types of web firms available today.  Some only specialize in some areas of web.  If you work with a company that only specializes in one area you will need to hire another company – or several others which can do the other necessary steps to bring your web project to the point where it can be launched and is viewable to the public. The following table summarizes all the typical steps in building a professional website and the types of companies which usually performs these tasks.